Common Partners With Lincoln Navigator

Congrats to Common on becoming the new face of the 2008 Lincoln Navigator!!!!!!!! Here is what we snagged from All Hip Hop:

Chicago rapper Common has partnered with Lincoln to promote the 2008 Navigator.

Common will be featured in a number of advertisements and promotional activities with Common's community outreach programs.

The rapper will appear in national TV, radio and print advertisements.The first spot, titled "Common," will debut nationwide on November 25 during NFL Sunday Night Football on NBC.

Lincoln will also assist Common in developing other businesses.The car company will license songs for implementation in television and the Web, as well as tie-ins with Common's books and hat lines and an alignment with his concert tour.Common will also appear at various Lincoln events, including auto trade shows.

"I am very enthused and honored to connect with Lincoln, " Common said. "I believe that this union will be creative, fresh, and classic. Most importantly, it's a way for Lincoln and me to give back to the community and people in need."

As part of the deal, Lincoln has aligned with Common's nonprofit, the Common Ground Foundation to sponsor the 1st Annual Star the Show n' Bowl fundraising event, which takes place in February during Grammy weekend.

Lincoln's print advertising campaign featuring Common will debut in 2008.